About Us
you can trust
Pride Craft is proud to be the largest Indian producer of exclusive Kashmiri fabrics and textiles. Our collections are represented by our New Delhi showrooms & Bahrain
Throughout the years—and many generations—the company has earned the loyalty of its customers, built upon our strong commitment to quality, authenticity, and purity. Our team of highly skilled craftspeople strives to retain the integrity of artisanal techniques in the traditional Kashmiri textile industry, bringing exclusive handmade fabrics, accessories, & furnishings to our international client base. Our product lines include bespoke and ready-made:
- Carpets and soft furnishings
- Fine wool, cashmere & merino
- Pure Pashmina shawls, wraps & stoles
- Original antique Jamawar shawls
- Embroideries
Pride Craft customers continue to return for the personalized attention and the exclusivity of our product. Our export division enjoys a solid and fruitful business relationship with private clients, international boutiques, leading designers, wholesalers and department stores worldwide.
Our Story
Pride Craft is dedicated to the preservation of the age old art of weaving and embroidery that culminate in the Kashmiri shawl. Each piece is the work of human hands, patiently piecing together the intricate details on delicate cashmere wool. Each shawl, through it’s spin, weave, dye, and embroidery is the product of an heirloom, passed down from the hands of the original weavers of Kashmir that were inspired by Persian mystic’s of the 14th century that taught them the craft, carefully passing on the art, generation to generation. The ethos of Pride Craft is to preserve and share the beauty of the tradition for years to come.
Pride Craft is a family owned business with its roots and inspiration in the valley of Kashmir. It sees its platform as a cultural bridge, to connect people globally to the craft of local artisans of the valley, sustaining traditional techniques and preserving the value of handicrafts. Pride Craft is constantly working on giving back to society by sharing a part of it’s revenue to charity works that support women empowerment, child education, training centers for teaching art and and crafts and the social welfare of it’s artisans.
